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In this issue
So another ABI Week has come and gone – but it certainly won’t be forgotten!
The launch of the charity’s new Concussion Aware campaign was a tremendous success.
For too long, the focus of the debate about concussion in sport has been on the elite level, with media attention confined to high-profile head injuries that are improperly treated. But how many concussions occur every weekend on sports fields across the UK? How many amateur players are risking their short and long-term health by not understanding or appreciating the associated dangers?
We need a cultural change when it comes to minor traumatic brain injuries. We need people to realise that even a minor blow can have a major impact.
Just ask Nic O’Leary or read his experience of concussion on page 22. With the support of leading sports organisations, and through engagement with clubs, schools and colleges across the UK, we can and will lead a cultural change in grassroots sport that will see more people take an ‘if in doubt, sit it out!’ approach.
The highlight of ABI Week for many of you was once again Hats for Headway Day. We have been inundated with fabulous photos of some wonderfully wacky headgear, with more people than ever entering our competition. Our hashtag – #HatsForHeadway – even trended on Twitter for a period on the day itself, so many thanks to all who helped share the word.
A number of our high-profile supporters, including Marc Almond, James Cracknell and Alan Smith also got involved, as you can see on pages 20 and 21. As you can imagine, this kind of support really helps to boost the charity’s profile.
Celebrities often have personal reasons for choosing which charities to support. In a lengthy interview for Headway News (see pages 12-15), actor Ben Price explains why he supports Headway, while giving an insight into the challenges of portraying brain injury in the surreal world of soaps. It’s well worth a read! Enjoy!
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